"A family based in the northern part of London wants to find an exceptional and qualified tutor to assist their smallest child on his early path to growing into an English gentleman."
Upon seeing this advertisement, you might easily overlook the wording "initial stages" as just a turn of phrase.
But, it may be the most important aspect of this distinctive employment listing, as it attempts to find a teacher for a 12-month-old.
Hundreds of responses have since been received since the anonymous family published their call for the highly paid tutor, who must be "an exceptional individual".
Over the last few weeks, the advert has attracted attention in the news, with several wondering why?
Forward-Thinking Method
The CEO, CEO and founder of an education consultancy, which is supporting the family in their hunt, stated that in spite of initial scepticism, he found the plan "visionary", and "innovative".
When he met the family, he said they appreciated the atypical character of their demand, and how immature their son is.
But, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that point "cultural bias had already taken hold".
What exactly does the family indicate by "cultural bias"?
It's "all-encompassing", Adam responded. "How you eat, how you speak".
He said the older sibling had adopted "very nuanced, body language" from the family, and had taken on their cultural norms. The family informed him they hoped to prevent the same situation to happen again with their new baby.
The intention: To bring in a English tutor, who needs to speak with standard English accent, to influence the baby from day one.
Natural Absorption
"Much of the education at the outset here is kind of acquired indirectly," said Adam.
It's by means of this natural absorption that the family are aiming the child will adopt the British traits they want to cultivate.
Adam said the tutor had to be someone who went to "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The educator must be the suitable individual, they'll be doing things they aren't even aware they're doing, effortlessly," he added.
Expense Not a Factor
The family informed Adam the selected educator should preferably also have knowledge of or passion in equestrian activities, skiing, the arts and instrumental training so as to inspire the child in a diverse set of hobbies.
Additionally though, he stated the family desired the tutor to enrol the child on a selection of courses so the child would be "pony-riding and learning an tool by the time they are about three years old".
In the family's perspective, guiding their son develop into a "UK sophisticate" will result in success and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he comments.
But, despite all this guidance in "Britishness", could the child pick up alleged cultural influence from the multicultural family he lives with in any case?
"Absolutely", answered the CEO. "The parents understand this might not succeed, but they've merely embraced the view of, 'why not attempt it and we should start as quickly as we can', because the price of it is not a concern," he said.
Overly Optimistic
Several in the private teaching field who share similar reservations.
An education leader, head and founder of a tutoring service, who provides private tutors, commented that "the process of embracing two identities, or in fact, forming one's identity, is something that must be grown into, not designed."
He noted that he had moved from China to the UK at the period of seven, and had been educated experiencing and living both cultures. He went on to study at the University of Cambridge.
"The idea that one individual can act as a living vessel of Britishness, someone who can somehow transfer the qualities of a UK sophisticate to a 12-month-old child, seems to me naive and unfeasible," he wrote.
"Based on my background, having a distinctly UK tutor from early childhood will not automatically create the goal they hope for.
"I did not have such a tutor, and yet I have been privileged enough to experience many of the situations they hope for their son."
He added: "The reality is, personal identity can not be imposed from the external environment; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Of course, Britishness is something the CEO believes can be taught – and commercialized.
"In my view the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating
